CK calling for renewals

As a faithful subscriber to CK since day 1! Yes, mean day 1!
I was shocked to have a phone call from some company hired by them asking me why I didn't want to renew my subscription.

It has been several weeks since I had the phone call but it made me think.
They have no clue.

To help you out LISA:

Hi Lisa-
I thought I would write you a quick note. I received a phone call yesterday asking me about my subscription to CK. I thought instead of yes or no you might find it more helpful to hear why.
Here is my list of WHY:
1. Advertising is down. I am a new product junkie. I love seeing what is new and going to the stores to buy it.
2. I don't want to read why all your hand picked people scrap their garbage cans. I want to see NEW faces...not your friends.
3. Too many idea books. Every month you are coming out with new idea books by your friends. Not interested in seeing the same
4. I am not interested in buying your QVC pimped products.
5. Digital--don't forget your roots.
You picked a digital SOY.
Out of 550+ entries, you picked a digital one. How is that supporting your advertisers or your readers. That have been with you for over 10 years? I understand digital is here. I get it. However, have an article here and there. Look at companies like the Gap...they lost their market because they were not true to their brand.

So Lisa, I am not subscribing anymore because I am not supporting someone that doesn't support me. I am a paper scrapper that wants paper advertisers.
With paper ideas by paper scrappers that are talented and aren't on your payroll.

why we hate Lisa B

At first everyone loved Lisa. She was a pioneer in the scrapbooking industry.
That is until she got greedy.

1st she sold off CK to a big corporate money maker.
Then she thought she could make her own product.

Well the backlash began. As a manufacturer spending thousands of dollars on advertising there should be no need to give advertising dollars to someone that is trying to make their own dollars.

I understand there are new magazines on the scene but in the recent year CK advertising is down.
Yeah for this. As manufacturers I am happy to they aren't spending they money with CK.

Now she has her new line of product out with Becky H. Umm Lisa and Becky this isn't anything new and it isn't exciting either. Get a clue...stick to being an editor.

why did we start this blog

We are a group of avid scrapbookers. We own local stores, one of us is a local sales rep as well. We know this industry and aren't happy with how it is going.

We starting this blog for a place for us to vent. After all, we can only hear the same things from each other so many times.

Here is it

Finally a place to really express how you feel about what is happening in the industry.